Hyundai Provides 289 cars as Official Vehicles for FIFA Women’s World Cup Germany 2011™

Frankfurt - Dubai - Cairo /

The Korean car manufacturer Hyundai is not only giving the Japanese car manufacturers such as Toyota and Lexus a hard time when it comes to comparison tests, but it is apparently also giving the established German car manufacturers a hard time when it comes to local and international publicity events.

Back in 2006, when the FIFA Soccer World World Cup took place in Germany, all the German car manufacturers were looking up to Hyundai in envy as the Korean car manufacturer was the official car partner of the FIFA in the homeland of the automobile industry.

In 2011 this has not changed as Hyundai is once again the official car partner of the FIFA. With 20 days to go until the FIFA Women’s World Cup Germany 2011™ kicks off, Hyundai Motor Company - one of FIFA’s official partners - today officially delivers hundreds of vehicles to the local organizing committee (LOC) of FIFA Women’s World Cup™, including buses that will transport 11 teams of the 16 qualified nations.

Hyundai Motor will hand over 289 sedans and sport utility vehicles such as ix35, Santa Fe, ix55 and H1, as well as 11 team buses that are Hyundai branded. These vehicles will be used by FIFA officials, national teams, members of the organizing committee, referees, exclusive guests and media representatives throughout the tournament, which takes place from June 26 to July 17.

��The opportunity to provide VIP transport at this momentous tournament gives us the high visibility we need in Europe and the world to raise awareness of our brand and products,� Mr. Chang Kyun Han, President of Hyundai Motor Europe GmbH, said today during the official handover ceremony at the World Cup stadium in Frankfurt, Germany. “FIFA’s football tournaments convey dynamism, excitement and passion. They are precisely the attributes we want to deliver and share with our customers,� he added.

The handover ceremony was attended by German football superstar J?¼rgen Klinsmann, who is Hyundai’s brand ambassador in Germany; LOC President Steffi Jones, LOC general coordinator Ulrich Wolter, Hyundai Motor Deutschland GmbH CEO Werner H. Frey, and FIFA officials and media members.

“Hyundai Motor is FIFA’s strong mobility partner with rich experience, sponsoring all of FIFA’s football tournaments since the 1999 Women’s World Cup USA™,� Jones said. “Again with Hyundai, we have no doubt that we will successfully carry out 2011 FIFA Women’s World Cup Germany™.�

Globally, the synergies between Hyundai and football began in 1999 when Hyundai signed on as a FIFA sponsor, raising its brand profile to an international level. Hyundai is now one of the strongest supporters of football in the world, as the official sponsor of the 2002 FIFA World Cup Korea / Japanâ„¢, the 2006 FIFA World Cup Germanyâ„¢ and the 2010 FIFA World Cup South Africaâ„¢, as well as many other FIFA tournaments including the FIFA Confederations Cup. The company has extended its strategic sponsorship agreement with FIFA to cover the 2014 and 2022 World Cups.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group which has ranked as the world’s fifth-largest automaker since 2007 and includes more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor, which has six manufacturing bases outside of South Korea, sold approximately 3.6 million vehicles globally in 2010. Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms.

TS

09.06.2011